Globalization, the revolutionization of telecommunications and acceleration in logistics have intensified the conditions of competition for almost all companies and public institutions.
The borders are fading, market entry is facilitated by a relaxation in customs duties – and all of a sudden one finds oneself facing new competitors offering comparable services with favourable conditions.
This makes it imperative for many companies to create a distinctive profile!
A good image, which can be projected to the target group through various measures. A carefully conditioned presence and employee identity through company clothing, which corresponds in design and colour to the corporate identity, can contribute effectively to this end.